Etisalat, du, SIM deals, broadband
Etisalat (now e&) and du control the UAE telecom market, but that duopoly doesn't mean you're stuck overpaying. Between their sub-brands, MVNO competitors like Virgin Mobile UAE, and constant promotional cycling, there's nearly always a better plan available than whatever you're currently on. This page tracks every internet and mobile deal in the Emirates: SIM-only data plans, postpaid upgrades with bonus data, home broadband speed boosts, TV bundle add-ons, and device-with-plan contracts. Members post screenshots of promotional pricing, share referral codes worth AED 50–100, and compare plan features side by side in the comments. A few patterns that save money consistently: both e& and du release their most aggressive data promotions during Ramadan and back-to-school September. Calling the retention department and mentioning a competitor's offer frequently unlocks an unadvertised loyalty discount — multiple members have reported 20–30% reductions this way. For home internet, the eLife and du Home bundles are priced similarly, but negotiating during contract renewal is where the real savings happen. If you're a tourist or new resident, prepaid visitor SIM packages vary wildly in value. The cheapest per-GB rates are usually on du's visitor plans bought at the airport, but e&'s coverage is stronger in northern Emirates and rural areas. Check this page for the current best options before landing.